New Sponsorship with The Pickle Juice Company Motivates Young Female Rugby Players to Play at Top of their Game

September 4th, 2018 – (Denver Colo.) Girls Rugby, Inc. (Girls Rugby) is pleased to announce an exciting new sponsorship with The Pickle Juice Company for the 2018 pilot programs in Colorado, Oregon, Southwest Washington and Southern California regions this fall.

Girls Rugby, founded in April 2018, is on a mission to help young women reach their potential through the sport of rugby, instilling core values like teamwork and leadership. The organization will launch 13 pilot programs across major markets in the U.S. that offer non-contact, flag rugby programming for girls in grades 2-8. With only 1,000 girls currently registered with USA Rugby, Girls Rugby aims to encourage young female rugby players to join the game while inspiring these leaders to achieve success off the field as well.

The Pickle Juice Company, creators of Pickle Juice, a performance recovery product that alleviates muscle cramping at the neurological source while replenishing electrolytes, is a champion for Girls Rugby and the organization’s mission to empower young women leaders. Pickle Juice is a healthy, organic alternative to sports drinks and contains no sugars and artificial flavors. The Pickle Juice team will be present throughout the pilot program supporting the athletes and providing instantaneous hydration and muscle-cramping relief during matches and practices.

“We are excited to collaborate with Girls Rugby,” said Filip Keuppens, Vice President of Sales and Marketing at The Pickle Juice Company. “We believe in their mission to introduce young women to the sport of Rugby. Not to mention, we are excited help them remain hydrated so they can perform at their very best.”

In the spirit of fostering young leadership, The Pickle Juice Company and Girls Rugby will host The Pickle Power Player of the Week highlighting one of Girls Rugby’s young athletes each week starting in September 2018 as the pilot programs kick-off.

“We are grateful to The Pickle Juice Company for their sponsorship of Girls Rugby,” stated Girls Rugby Co-Founder, Erin Kennedy. “The support that they are providing will help make our pilot programs a success and help us reach more girls through rugby. We are excited to educate our athletes about proper sport recovery by giving The Pickle Juice Company some exposure with a younger market.”

Girls Rugby will officially start in September and will then open in programs in Southern California this November. For more information on Girls Rugby and to register for programs, please visit girlsrugbyinc.com. For more information on Pickle Juice Sport, check out picklepower.com.

About Girls Rugby, Inc.
Girls Rugby was established in 2018 with the goal of providing access for girls to learn vital skills and core values such as leadership, empowerment, achievement, respect and sportsmanship all while enjoying the experience of playing all-girls, non-contact rugby. Girls Rugby embodies the philosophy of developing young girls through sport and understands the positive benefits that participation in team sports has on their lives. Programming is available in Colorado, Oregon, and Southern California with plans for expansion in 2019 and beyond. For more information on Girls Rugby and to sign up for programs, visit: www.girlsrugbyinc.com.

About The Pickle Juice Company
Established in 2001, The Pickle Juice Company’s proprietary recipe was developed specifically to help prevent dehydration and muscle cramping caused by heat and muscle exertion. Due to its proven functionality for muscle cramps and its efficiency as a hydration aid, Pickle Juice is becoming more and more commonly used by athletes, the military, people working in strenuous or hot environments and the elderly who suffer from nighttime muscle cramps. The Pickle Juice Company has been recognized at a national level several times for its effective formula. Most recently, the company was named among 2018’s Top 10 Fastest Growing Food & Beverage Companies by The Silicon Review. For more information or to purchase products from The Pickle Juice Company visit: picklepower.com

Media Contacts:
Kim Haller, Weber Shandwick

Media Contact:
Hannah Harper, Girls Rugby